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Looking east down Lincoln Way right before the Welch Avenue intersection on June 18, 1962. Stores and services, beginning on the right and moving toward the left of the photography are: Wally's Pipe & Gift Shop, the Campus Shoe Service, Swank's Jewelry, Bruce-Ross (formerly, The Sport Shop, a men's clothing store), an office building, Town & Campus (women's clothes), the Campus Cafe, and other buildings that can't be easily seen. Photo, courtesy of the Iowa Department of Transportation.